We worked with Verge Camp to create an opener for their conference themed "WAKE”. The messaging was to play off of both the verb and noun definitions of the word, challenging young people to both “wake” to their potential and to make an impact, i.e. leave a “wake”.
This message conjured feelings of organic, fluid motion and movement.
Yet, it also felt very binary. On. Off. Black. White. Static. Dynamic. Asleep. Awake.
We decided to create abstract visuals using practical effects, and to bring context with a voiceover, creating synergy between the elements.
Some ferrofluid, ferrite shavings, a neodymium magnet, a tone generator, and an exposed speaker cone later…