The Rock Family Worship Center has spent over 20 years building a legacy centered around taking ownership of the deeper cultural challenges facing the North Alabama region.
We were commissioned by The Rock to create a giving campaign focused on raising funds for "Next Gen" ministry needs. The brand film tells the fictional story of two families that embody the real challenges faced by so many in our neighborhoods.
The brand film kicked off the campaign and was followed up by real testimonial stories of families being impacted by "Next Gen" ministries.
Armani's story of empowerment was one of many stories that was captured and celebrated during the Dream Builders campaign.